We’ve been recently asked by my client, why are businesses doing PPC and some don’t. Should you be doing PPC? Are they actually worth the money?
Well, according to our SEO specialist, at TOPTENHIT.com, the answer is YES and NO. When a website launches, it will not have much traffic which is reasonable. This is why these start-up businesses are recommended to go for Pay Per Click campaigns duing the start but ALSO START on their site optimisation at the same time, also known as SEO.
The main reason is, PPC should only be used for traffic generation for a period of 3 to 6 months. You wouldn’t want to pay for sales throughout your business period!Meanwhile, having your website optimised at this period will allow search engines to start indexing and ranking you on organic results. At the same time you will not lose any sales opportunities.
When your website is mature enough on organic search engines like Google, Yahoo, Altavista, AOL, Bing, you can start to reduce your budget on PPC campaigns and see how organic searches affects your business. If you do your site optimisation well, your ranking on search engines will always be guaranteed.
Good optimisation will result your website’s ranking to maintain very well at listings, especially when you are popular, you will not even need to count much on search engines. Why? Because people will think of you when they think of a product!
A very good example of our client is Shoes.co.uk. Buy Shoes? Go www.shoes.co.uk!
Well, so the question is how to make your website popular and well known? The answer does not only rely on SEO itself. Nowadays, Social Marketing will also reflect your website’s ranking. The more popular you are, the better chances you are ranked in search engines.
Complicated isn’t it? Well, not really if you have a SEO professional to plan and strategize for you. The processes of making your website success in search results are always lengthy and hectic but you know it is worth it when you see your sales figure.
Written By:
Terenze @ Webpagesoftware